The Self-Service Car Wash Owner Pricing Conundrum

AutoBrite archive overview. Original article: 2021-09-27. This is an edited summary, not an exact reproduction.

Car wash operators often hesitate to change vend prices even as chemicals, electricity, water and maintenance costs rise. The effect on margins can be gradual but significant. Sustainable pricing starts by calculating current costs, reviewing wash volume and considering the experience delivered to customers. Higher costs should prompt a review of operating efficiency, product usage and maintenance—not simply a race to the lowest competing price. AutoBrite continues to supply professional chemicals and cleaning powders that operators can evaluate for their wash.